Whether you’re looking to start a business or build a brand, Instagram can be an incredibly useful way to get your name out there. It is the most useful social network for social media marketing. Most of the time, all you have to do is keep yourself in the community, which is easy to do with a social media account just for your business. With millions of followers, the social media platform offers you unlimited opportunities to attract, keep, and grow your Instagram followers. The key is making sure you’re using the platform properly to do what you need to do.
True, there are some wrong ways to use Instagram when it comes to getting more Instagram likes and followers for your brand. The good news is that we are here to help you grow your business most efficiently.
We’ve rounded up the top 10 things you can do to grow your Instagram account and, in turn, your brand.
Relatively new features make it easy to grow your business no matter where you are. Especially considering how quickly the news spread after followers tagged each other in posts and shared a company announcement and other promotions.
The idea is that growing a business can happen at the touch of a button, even if it’s someone else’s button.
Create your company profile:
Social Media, something that was created to help friends connect, has now become one of the most important ways to start a business and build your brand. By simply downloading the Instagram app, you can reach more potential customers, which makes Instagram marketing a force to be reckoned with.
The app allows you to expand your Instagram strategy. The platform itself has tools specifically for business followers like profiles and analytics, and gives the followers the ability to create their ads using in-app posts. The platform itself now has features that make it easier to grow your brand or business.
Commercial:
This connection allows you to keep your customers, both old and new, informed of upcoming events such as sales and other promotions.
You can also create engaging stories to promote your brand and increase engagement with followers. This way you can offer discounts and special offers and organize special contests or giveaways that will catch the attention of your followers.
The ability to create Instagram ads directly from the app makes it faster and easier for businesses to promote themselves, resulting in better customer engagement.
Businesses can now select a published post to add a button that encourages viewers to take action, such as making a purchase or visiting web accounts.
You can even target specific audiences, which Instagram has other suggestions for.
Promotions are valid for as long as the entrepreneur needs them.
Even those who are just starting to create effective ads can get started with a few simple clicks. However, this tool doesn’t have the same customization capabilities as tools like Facebook’s Ads Manager.
Network:
But the network, a word often associated with computers, also means connecting with people to help you grow your brand.
Using Instagram is a great way to connect with like-minded people, which will help you grow and collaborate with other brands and influencers so your products get seen by more followers. Influencer marketing is one of the easiest ways to reach new audiences.
Stay up to date:
An active presence on Instagram helps you stay up to date with the latest trends.
Remember to post regularly. Consider using a release schedule to stay up to date. This is important for many reasons. One is that it helps you interact with your real followers on a much more personal level, rather than just trying to sell your brand.
This is important as followers are more interested in profiles of companies they can be associated with and not just companies whose sole purpose is to make money.
Know Your Followers:
Know your target audience and demographics. Instagram business accounts provide holders with useful information about their followers. This information tells the company who their followers are and which Instagram posts are most effective.
Knowing the behavior of your followers allows followers to create the most relevant content at the time of publication. This means it becomes much easier to keep up to date with trends and other related information.
Insights show you information like top posts, post engagement, follower stats, and who your posts are reaching.
Business followers can now also see where their followers are located and where in the world they are from. You can also know which city the follower is in.
This type of information is extremely useful when creating and posting marketing content on your profile. This will help marketers create posts that maximize their reach and engagement.
Gain real followers:
Followers are essential for any serious Instagram marketer. While you can now easily buy Instagram followers from providers like RoyalsFollowers.ca, there are also free ways to get them.
The following tips will help you use Instagram in a way that helps you and doesn’t get in your way.
Use viral #hashtags:
While regularly posting new and exciting things to your Instagram page will help you retain your current followers, making sure you have the right hashtags will help you increase your follower count.
These hashtags are used to display your page when followers search for articles. Remember that all social media accounts use different hashtags. So make sure you use the ones with the highest ratings on Instagram.
You can use hashtags in regular posts and your stories. This will make your brand appear in front of people who follow specific hashtags.
You can do this with stickers or just add a hashtag to your caption. The most popular hashtags on Instagram are #love, #beautiful, #like4like, #picoftheday, and others.
Finding popular hashtags on Instagram that are relevant to your brand requires some research. You can do this with IconoSquare or Webstagram.
These tools allow you to search for specific hashtags and provide information such as their popularity.
You can also enter Instagram hashtags to perform a similar search.
One tip is to create hashtags for specific areas of your business. That means you have 5 hashtags for your brand, product category, location, and other details.
However, avoid using unwanted hashtags. They make people click the unsubscribe button very quickly.
Filters change everything:
Increase traffic with content filters. What is shocking is that all Instagram followers react differently to photo filters. Some filters are more popular than others, which means some result in more followers.
Research shows that Mayfair, Hefe, and Ludwig get the most answers. The other best filters are No Filter, Lark, Clarendon, and Gingham.
IconoSquare brings you the most updated list of the best Instagram filters. It can also track your audience’s favorite filters. Use these filters to create quality content that resonates with your audience and builds brand awareness.
Time:
Now that you know how to present your brand to product seekers and get the best responses, you need to make sure you’re posting at the right time.
By analyzing the successes and failures of previous account activity, you can pinpoint when you should post. Again, IconoSquare and other Instagram analysis tools can be helpful.
The tool can provide information about the history of your posts and the interactions generated by them. This includes your best days and your busiest times of the day.
To help you, there are cool apps or tools to schedule automatic posts during rush hours.
This is the competition:
The good thing about Instagram is that it’s public, which means you can check your competitors’ audience and interact with them. If they follow a brand that’s similar to yours, chances are they’re interested in what you offer too.
To effectively engage with these followers, you can follow their accounts, such as a photo or two, and comment on their posts. One thing that will help you succeed is making sure you are yourself. Add emoticons and other personal touches as you interact with these potential followers.
The more you give, the more you achieve when it comes to connecting with your audience.